Selling Price Calculator for eCommerce Sellers
Calculate the right selling price to achieve your target profit margin. Factor in costs, marketplace fees, GST, and expenses.
Introduction
Pricing your products correctly is the foundation of a profitable eCommerce business in India. The Selling Price Calculator is a specialized tool designed for Indian online sellers to determine the optimal selling price that covers all costs while delivering your target profit margin. Unlike simple markup calculators that just add a percentage to cost, this advanced tool accounts for the complete fee structure of Indian eCommerce—marketplace commissions (Amazon India, Flipkart, Meesho), GST rates (5%, 12%, 18%, 28%), fulfillment fees (FBA, F-Assured), payment gateway charges, shipping costs, and packaging expenses. One of the most common mistakes new sellers make is pricing products based on competitor prices or gut feeling without understanding their own cost structure. This leads to situations where you're making sales but losing money on every transaction. This calculator solves that problem by working backward from your desired profit margin to calculate the exact minimum selling price needed. Whether you're launching a new product, comparing suppliers, planning a seasonal sale, or repricing existing inventory, this tool ensures every pricing decision is data-driven and profitable. The calculator is particularly valuable for multi-channel sellers who need different pricing strategies for Amazon India (higher fees but better conversion), Flipkart (moderate fees), Meesho (lower fees but different customer base), and their own website (no commission but payment gateway fees). All calculations run locally in your browser with complete privacy—your product costs, supplier prices, and profit margins remain confidential on your device with no server uploads or data storage.
Who Should Use This Tool?
- eCommerce sellers on Amazon India, Flipkart, or Meesho who need to price products profitably while staying competitive
- New online sellers who are unsure how to factor in marketplace commissions, GST, and fulfillment fees when setting prices
- Resellers and retailers who purchase from wholesalers and need to calculate selling prices that deliver target profit margins
- Private label sellers who source products directly from manufacturers and need to determine optimal retail pricing
- Multi-channel sellers who need different pricing strategies for various marketplaces based on their fee structures
- Bulk suppliers who sell to other businesses (B2B) and need to calculate volume-based pricing tiers
- Dropshipping entrepreneurs who need to price products competitively while covering supplier costs and marketplace fees
- Product sourcing teams who evaluate potential products by calculating required selling prices before purchasing inventory
How This Tool Works
The Selling Price Calculator uses a comprehensive reverse-calculation methodology to determine the minimum selling price needed to achieve your target profit margin. Start by entering your total product cost, which should include the purchase price from your supplier, packaging materials (boxes, bubble wrap, poly bags, branded inserts), labeling, quality control checks, and any other direct costs. Next, set your target profit margin as a percentage—this is the profit you want to achieve as a percentage of the final selling price (not cost). For example, 25% margin means your profit will be 25% of the selling price. Then select your marketplace and product category to auto-populate the commission rate, or enter a custom rate (Amazon India ranges from 5% to 25%, Flipkart 8% to 25%, Meesho 0% to 20%). Add the applicable GST rate for your product category (5% for essential goods, 12% for standard items, 18% for most products, 28% for luxury goods). Include all additional fees per unit such as FBA/F-Assured fulfillment charges (varies by size and weight), marketplace closing fees, payment gateway charges (typically 2% to 3%), and estimated return/replacement costs. The calculator then works backward from your target margin, factoring in all these costs and fees, to calculate the exact selling price you should list. The results show a complete breakdown: how much goes to product cost, marketplace commission, GST, fees, and your actual profit. You'll also see your break-even price (0% margin), which is the absolute minimum price to avoid losses. If the recommended price seems too high compared to competitors, you have three options: negotiate lower costs with suppliers, accept a lower margin, or choose a different product with better economics. This data-driven approach ensures you never price products based on guesswork and maintains consistent profitability across your entire catalog.
Try Selling Price Calculator Now
Use the interactive tool below to get instant results
Include product, packaging, and all direct costs
Your desired profit as % of selling price (20-30% recommended for safety)
Select your sales channel or marketplace
Applicable GST rate for your product category
Per-unit shipping or fulfillment cost
Amazon closing fee or other per-order charges
Usually 2% to 3% of selling price
Tip: If your calculated price is higher than competitors, you have three options: (1) Negotiate lower costs with suppliers, (2) Accept lower profit margin, or (3) Choose a different product with better economics.
Disclaimer: This calculator provides estimated pricing for informational purposes only. Actual marketplace fees may vary. Always verify fees in your seller dashboard. We are not affiliated with Amazon India, Flipkart, or Meesho.
How to Use Selling Price Calculator
Enter Your Product Cost
Input the total cost of your product including purchase price from supplier, packaging materials (boxes, bubble wrap, branded bags), labeling, quality control, and any other direct costs. Be thorough—missing costs will result in incorrect pricing. For example, if you purchase a product for ₹200 from a wholesaler, spend ₹20 on packaging, and ₹10 on labeling, your total cost is ₹230. This is your baseline that must be recovered.
Set Your Target Profit Margin
Enter the profit margin percentage you want to achieve. For example, 30% means you want your profit to be 30% of the final selling price. Beginners should aim for at least 20% to 30% margin to cover unexpected costs like returns, customer service, and marketing. Experienced sellers with optimized operations can work with 15% to 20% margins on high-volume products. Niche or private label products can justify 40% to 50% margins.
Select Marketplace Commission Rate
Choose your marketplace and product category to get the commission rate, or enter a custom rate. Amazon India charges 5% to 25% depending on category (e.g., 15% for electronics, 18% for fashion, 5% for books). Flipkart has similar rates. Meesho ranges from 0% (promotional) to 20%. If selling on your own website, enter 0% for commission but factor in payment gateway fees (typically 2% to 3%).
Add GST Rate
Select the applicable GST rate for your product category. Common rates in India are 5% (essential goods), 12% (standard goods), 18% (most products), and 28% (luxury items). The calculator will include GST in the final selling price, as customers pay GST-inclusive prices on most marketplaces. Remember, GST is a pass-through tax—you collect it from customers and remit it to the government, so it's not part of your profit.
Include Shipping & Other Fees
Enter all additional costs per unit including shipping charges (if self-shipping), FBA/F-Assured fees (if using marketplace fulfillment), fixed fees like Amazon closing fees (₹5 to ₹50), payment gateway charges (2% to 3%), and estimated return costs. For example, Amazon FBA might charge ₹45 for a small product, plus ₹20 closing fee, plus 2% payment gateway fee. Total these amounts accurately.
Get Recommended Selling Price
Results appear instantly showing the minimum selling price you should list on the marketplace to achieve your target profit margin after all deductions. The breakdown shows exactly how your costs, fees, and profit fit into the final price. If the recommended price seems too high compared to competitors, you have three options: (1) reduce your product cost by negotiating with suppliers, (2) accept a lower profit margin, or (3) find a different product with better economics.
Use Cases for Selling Price Calculator
New Product Launch Planning
Before sourcing inventory for a new product, use this calculator to determine if it can be priced profitably. For example, you find a product you can source for ₹150. Enter this cost, your desired 30% margin, 18% Amazon commission, 18% GST, and ₹50 FBA fee. If the calculator shows you need to sell at ₹599, check if competitors are selling at that price range. If competitors are at ₹399, your product won't be competitive. Either find a cheaper supplier or skip this product entirely. This prevents costly inventory mistakes.
Comparing Multiple Suppliers
When choosing between suppliers with different price points, use this calculator to see how each affects your final selling price. Supplier A offers a product at ₹120, Supplier B at ₹100. Enter both costs with the same margin and fee structure. Supplier A requires selling at ₹449, while Supplier B allows ₹399. The ₹50 price difference might significantly impact sales volume. Calculate whether the ₹20 cost savings justifies switching suppliers, considering factors like quality and reliability.
Cross-Platform Pricing Strategy
Selling on multiple marketplaces requires different pricing due to varying commission structures. Use this calculator to determine optimal pricing for Amazon India (15% commission + ₹60 FBA), Flipkart (18% commission + ₹55 F-Assured), and Meesho (10% commission + ₹40 logistics). For the same product costing ₹200 with 25% target margin, you might price at ₹599 on Amazon, ₹579 on Flipkart, and ₹499 on Meesho. This ensures consistent profit margins across platforms while accounting for different fee structures.
Repricing Existing Products
If your current products aren't generating enough profit, use this calculator to determine new pricing. Enter your actual costs and desired profit margin to see what price you should be charging. For example, you're selling a product at ₹499 but only making ₹30 profit (6% margin). Calculator shows you need ₹599 for 20% margin. Test the higher price—some sellers find sales volume drops only slightly while total profit increases significantly.
Bulk Order Pricing for Own Website
When selling directly through your website, you have no marketplace commission but still need to cover payment gateway fees (2% to 3%), shipping, and desired profit. Use this calculator with 0% marketplace commission and 2.5% gateway fee to determine B2B bulk pricing. For example, a product costing ₹80 with 35% margin and ₹30 shipping requires selling at ₹199. For bulk orders (10+ units), you can reduce per-unit shipping to ₹15, allowing a discount to ₹179 while maintaining margin.
Seasonal Sale Planning
Planning discounts for Diwali, Prime Day, or Big Billion Days? First calculate your break-even price (0% profit margin) to know the absolute minimum price. If your cost is ₹150 and total fees are ₹100, break-even is ₹250. Your regular price of ₹399 (25% margin) can be discounted to ₹299 (12% margin) without losing money. Never discount below break-even unless you're clearing dead inventory. Use this calculator to plan sustainable discount levels that maintain positive margins.
Key Features
Target Margin-Based Pricing
Unlike generic calculators that just add markup, this tool works backward from your desired profit margin percentage. Enter 25% target margin, and it calculates the exact selling price that delivers that margin after all deductions. This ensures consistent profitability across your entire product catalog. Especially useful when adding new products—set your standard margin (e.g., 30% for all fashion items) and the calculator ensures every product meets that standard.
Marketplace-Specific Fee Structures
Pre-loaded with commission rates for Amazon India, Flipkart, and Meesho across different categories. Select your marketplace and category to auto-populate fees, or enter custom rates. Also accounts for platform-specific charges like Amazon closing fees, FBA weight-based fees, and Meesho logistics charges. Eliminates the need to manually research fee structures for each platform, saving hours of work.
GST-Inclusive Pricing
Automatically calculates GST and includes it in the final selling price, as required by most Indian marketplaces. Shows both base price (excluding GST) and final customer-facing price (including GST). This prevents the common mistake of forgetting to add GST, which would reduce your actual profit by 18% to 28%. The calculator ensures your desired profit margin is achieved on the base revenue, not the GST-inflated total.
Break-Even Analysis
Shows your break-even price (0% margin) alongside your target price. This is the absolute minimum you can sell at without losing money. Essential for understanding your pricing flexibility during negotiations, bulk orders, or clearance sales. For example, if break-even is ₹250 and target price is ₹399, you know you have ₹149 of negotiation room before losses occur.
Multi-Scenario Comparison
Quickly test different scenarios by adjusting costs, margins, or fees. See how a ₹10 cost reduction affects selling price. Check how 5% margin change impacts competitiveness. Compare FBA (higher fees, better conversion) vs. self-ship (lower fees, slower delivery). Make data-driven decisions by modeling multiple pricing scenarios in seconds rather than using spreadsheets.
Complete Privacy & Security
All calculations run locally in your browser. Your product costs, pricing strategies, supplier information, and profit margins never leave your device. No server uploads, no data storage, no tracking cookies. Unlike cloud-based tools that store your sensitive business data, this calculator ensures complete confidentiality. Essential for maintaining competitive advantage and protecting proprietary pricing strategies.
Frequently Asked Questions
What is the biggest pricing mistake new sellers make?
The biggest mistake is pricing based on competitor prices without calculating your own costs and fees. Just because a competitor sells at ₹399 doesn't mean you can be profitable at that price. Your costs might be higher, or you might be using FBA while they self-ship. Always calculate your required selling price based on YOUR costs, YOUR fees, and YOUR desired margin. If the result is higher than competitor prices, either find ways to reduce costs or choose a different product. Never sell at a loss hoping to "make it up in volume."
Should my selling price include GST or exclude GST?
For most Indian marketplaces (Amazon India, Flipkart, Meesho), the selling price you list is GST-inclusive—the customer pays that exact amount. This calculator shows both: base price (excluding GST) and final listing price (including GST). List the GST-inclusive price on the marketplace. For example, if the calculator shows base price ₹423 with 18% GST, your final listing price is ₹499. The GST portion (₹76) goes to the government, and your revenue is the base amount (₹423) minus costs and fees.
How much profit margin is safe for eCommerce in India?
Aim for at least 20% to 30% profit margin for sustainable eCommerce business. This buffer covers unexpected costs like returns (10% to 30% in fashion), damaged inventory, customer service, marketing expenses, and marketplace policy changes. Experienced sellers with optimized operations can work with 15% to 20% on high-volume, low-risk products. Margins below 15% are risky—one policy change or return spike can turn profits into losses. Private label or niche products should target 40% to 50% to justify the additional effort.
How do I decide between FBA and self-shipping when pricing?
Use this calculator to compare both scenarios. Enter your product cost and fees with FBA charges (typically ₹40 to ₹150 depending on size), then recalculate with self-shipping costs. FBA might require selling at ₹599 for 25% margin, while self-ship allows ₹499 for the same margin. However, FBA often increases conversion rates by 20% to 40% due to Prime eligibility and faster delivery. Calculate: Would you rather sell 100 units at ₹599 (₹59,900 revenue, 25% margin = ₹14,975 profit) or 150 units at ₹499 (₹74,850 revenue, 25% margin = ₹18,712 profit with more work)?
Can I use this calculator for my own eCommerce website?
Yes! For your own website, set marketplace commission to 0% and include your payment gateway fee (typically 2% to 3% for Razorpay, PayU, or Instamojo), shipping costs, and desired profit margin. The calculator works for any sales channel. For example, a product costing ₹150 with 2.5% gateway fee, ₹40 shipping, 18% GST, and 30% target margin requires selling at ₹349. This gives you more pricing flexibility than marketplaces since you avoid 15% to 25% commission charges.
Does this calculator store my pricing data?
No. All calculations run entirely in your browser using JavaScript. We do not collect, store, transmit, or track any data you enter. Your product costs, profit margins, supplier prices, and pricing strategies remain completely private on your device. No server uploads, no cookies, no analytics on your inputs. This is a static calculation tool, not a cloud service. You can use it offline once the page loads. Your competitive pricing strategies are yours alone.
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⚠️ Disclaimer
This tool provides estimated results for informational purposes only. It does not guarantee accuracy or financial outcomes.
🔒 Privacy Note
All calculations are performed locally in your browser. No data is stored or shared.